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    <copyright>Copyright 2025, Haymarket Media Group</copyright>
    <lastBuildDate>2025-09-09T13:15:45.0Z</lastBuildDate>
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      <link>https://www.campaignlive.co.uk/article/time-smash-myth-healthcare-advertising-creative-careers-die/1906589</link>
      <title><![CDATA[Time to smash the myth that healthcare advertising is where creative careers die]]></title>
      <description><![CDATA[As a second Trump presidency puts health inequity in the spotlight, healthcare marketing can be a magnet for talent that wants to make a meaningful difference.]]></description>
      <pubDate>2025-02-19T11:30:00.0Z</pubDate>
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      <link>https://www.campaignlive.co.uk/article/partnerships-unlock-power-sustainable-advertising/1870680</link>
      <title><![CDATA[How partnerships can unlock the power of sustainable advertising]]></title>
      <description><![CDATA[As the ad industry takes steps to embrace sustainability, NGOs should leverage partnerships to amplify their message, says the head of ACT Climate Labs.

]]></description>
      <pubDate>2024-04-30T11:30:00.0Z</pubDate>
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      <category><![CDATA[Media articles]]></category>
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      <link>https://www.campaignlive.co.uk/article/conscious-advertising-network-quiz-financial-backer-links-fossil-fuels/1828470</link>
      <title><![CDATA[Conscious Advertising Network to quiz financial backer on links to fossil fuels]]></title>
      <description><![CDATA[Quadrature Climate Foundation linked to investments worth $170m in fossil fuel companies.]]></description>
      <pubDate>2023-06-30T11:46:04.0Z</pubDate>
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      <link>https://www.campaignlive.co.uk/article/asas-greenwashing-crackdown-changing-ad-industry/1826483</link>
      <title><![CDATA[Is the ASA’s greenwashing crackdown changing the ad industry?]]></title>
      <pubDate>2023-06-15T13:26:59.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1826483</guid>
      <category><![CDATA[Brand articles]]></category>
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      <link>https://www.campaignlive.co.uk/article/adgreens-annual-review-highlights-need-carbon-reduction-adland/1818033</link>
      <title><![CDATA[AdGreen's annual review highlights need for carbon reduction in adland]]></title>
      <description><![CDATA[AdGreen urges the ad industry to reduce emissions across its future projects.]]></description>
      <pubDate>2023-03-29T07:02:19.0Z</pubDate>
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      <link>https://www.campaignlive.co.uk/article/advertisers-unilever-lost-plot-purpose/1737729</link>
      <title><![CDATA[Have advertisers like Unilever ‘lost the plot’ over purpose?]]></title>
      <description><![CDATA[Major shareholder attacked the FMCG giant’s sustainability strategy. ]]></description>
      <pubDate>2022-01-18T13:35:11.0Z</pubDate>
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      <link>https://www.campaignlive.co.uk/article/road-b-corp-new-years-resolution-real-impact/1737130</link>
      <title><![CDATA[The road to B Corp: a new year’s resolution with real impact]]></title>
      <description><![CDATA[Navigating the business end of the B Corp journey is not easy but the certification brings massive benefits.]]></description>
      <pubDate>2022-01-11T11:16:58.0Z</pubDate>
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      <link>https://www.campaignlive.co.uk/article/why-focus-personal-purpose-help-fight-the-great-resignation/1735256</link>
      <title><![CDATA[Why a focus on ‘personal purpose’ can help fight 'The Great Resignation’]]></title>
      <description><![CDATA[It’s time to put purpose at the heart of employee retention strategies, Stephanie Matthews writes in the latest in Campaign's Talent Crunch series.]]></description>
      <pubDate>2021-12-07T17:26:06.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1735256</guid>
      <category><![CDATA[Agency articles]]></category>
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      <link>https://www.campaignlive.co.uk/article/purpose-awards-emea-2021-shortlist-revealed/1715847</link>
      <title><![CDATA[Purpose Awards EMEA 2021: shortlist revealed]]></title>
      <description><![CDATA[Facebook named as exclusive partner for this year's awards scheme.]]></description>
      <pubDate>2021-05-13T10:28:34.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1715847</guid>
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      <link>https://www.campaignlive.co.uk/article/like-giving-teen-kids-keys-sports-car-marketing-csr-own-purpose-agenda/1714395</link>
      <title><![CDATA['Like giving your teen kids the keys to your sports car': should marketing or CSR own the purpose agenda?]]></title>
      <description><![CDATA[Is it marketing departments or executives working in corporate social responsibility that should control purposeful messaging?
]]></description>
      <pubDate>2021-04-29T13:56:44.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1714395</guid>
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      <link>https://www.campaignlive.co.uk/article/ebiquity-launches-responsible-media-tool-drive-positive-change/1713632</link>
      <title><![CDATA[Ebiquity launches responsible media tool to ‘drive positive change’]]></title>
      <description><![CDATA[Francesca Leronni appointed group director of responsible media at Ebiquity.

]]></description>
      <pubDate>2021-04-21T16:51:51.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1713632</guid>
      <category><![CDATA[Media articles]]></category>
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      <link>https://www.campaignlive.co.uk/article/advertisers-agencies-navigate-hate/1710069</link>
      <title><![CDATA[How advertisers and agencies should navigate the hate]]></title>
      <description><![CDATA[Advertisers are increasingly more open to conversations linked to media responsibility.]]></description>
      <pubDate>2021-03-15T22:03:28.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1710069</guid>
      <category><![CDATA[Media articles]]></category>
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      <link>https://www.campaignlive.co.uk/article/need-talk-social-media/1675419</link>
      <title><![CDATA[We need to talk about social media]]></title>
      <description><![CDATA[Social has a troubled relationship with mental well-being but there are steps it can make to combat this.]]></description>
      <pubDate>2020-02-27T15:35:11.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1675419</guid>
      <category><![CDATA[Media articles]]></category>
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      <link>https://www.campaignlive.co.uk/article/advertisings-new-age-responsibility/1672334</link>
      <title><![CDATA[Advertising's new age of responsibility]]></title>
      <description><![CDATA[Our industry makes an enormous contribution to society and we now have an opportunity to rebuild public trust in what we do.]]></description>
      <pubDate>2020-01-29T13:03:46.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1672334</guid>
      <category><![CDATA[Agency articles]]></category>
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      <link>https://www.campaignlive.co.uk/article/aa-forms-action-groups-tackle-climate-crisis/1671964</link>
      <title><![CDATA[AA forms action groups to tackle climate crisis]]></title>
      <description><![CDATA[Trade bodies, agencies and advertisers will be represented.]]></description>
      <pubDate>2020-01-27T09:26:44.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1671964</guid>
      <category><![CDATA[Wieden & Kennedy]]></category>
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      <link>https://www.campaignlive.co.uk/article/2019s-brand-purpose-hits-misses/1664506</link>
      <title><![CDATA[2019's brand purpose hits and misses]]></title>
      <description><![CDATA[It's not just enough to talk about the change you want to see. Brands must prove they are following through with substance.]]></description>
      <pubDate>2019-11-01T15:08:23.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1664506</guid>
      <category><![CDATA[Brand articles]]></category>
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      <link>https://www.campaignlive.co.uk/article/watch-80-creative-media-agencies-join-global-climate-strike/1660208</link>
      <title><![CDATA[Watch: More than 80 creative and media agencies join Global Climate Strike]]></title>
      <description><![CDATA[Businesses also responded to open brief as part of their efforts.]]></description>
      <pubDate>2019-09-20T14:42:33.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1660208</guid>
      <category><![CDATA[Agency articles]]></category>
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      <link>https://www.campaignlive.co.uk/article/anti-pollution-campaign-reveals-dangerous-air-toxicity-levels-london-homes/1642695</link>
      <title><![CDATA[Anti-pollution campaign reveals dangerous air toxicity levels at London homes]]></title>
      <description><![CDATA[Initiative introduces rating system similar to energy ratings that properties are given.]]></description>
      <pubDate>2019-09-17T14:27:28.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1642695</guid>
      <category><![CDATA[Abbott Mead Vickers BBDO]]></category>
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      <link>https://www.campaignlive.co.uk/article/co-op-launches-campaign-protect-community-hubs/1589301</link>
      <title><![CDATA[Co-op launches campaign to protect community hubs]]></title>
      <description><![CDATA[Brand offers financial support to help restore parks, libraries and leisure centres.]]></description>
      <pubDate>2019-06-28T09:22:56.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1589301</guid>
      <category><![CDATA[Co-op]]></category>
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      <link>https://www.campaignlive.co.uk/article/unilevers-simple-teams-little-mix-tackle-online-bullying/1588407</link>
      <title><![CDATA[Unilever's Simple teams up with Little Mix to tackle online bullying]]></title>
      <description><![CDATA[Campaign launches on Stop Cyberbullying Day.]]></description>
      <pubDate>2019-06-21T11:17:49.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1588407</guid>
      <category><![CDATA[TMW Unlimited]]></category>
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