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    <title><![CDATA[Campaign UK Artificial intelligence RSS Feed]]></title>
    <link>https://www.campaignlive.co.ukrss/themes/ai</link>
    <description><![CDATA[Campaign UK Artificial intelligence RSS Feed]]></description>
    <language>en</language>
    <copyright>Copyright 2025, Haymarket Media Group</copyright>
    <lastBuildDate>2025-09-09T13:15:36.0Z</lastBuildDate>
    <item>
      <link>https://www.campaignlive.co.uk/article/meta-emea-planning-head-exits-launch-values-led-ai-start-up/1928229</link>
      <title><![CDATA[Meta EMEA planning head exits to launch ‘values-led’ AI start-up]]></title>
      <description><![CDATA[New business aims to help brands grow responsibly in the age of AI.]]></description>
      <pubDate>2025-08-07T14:00:00.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1928229</guid>
      <category><![CDATA[Brand articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/uk-moderate-ai-superpowers-us-china-deepmind-ceo/1920296</link>
      <title><![CDATA[UK can moderate between AI superpowers US and China: DeepMind CEO]]></title>
      <description><![CDATA[Demis Hassabis says it will matter who wins the AI race but international cooperation is “difficult”.
]]></description>
      <pubDate>2025-06-03T10:18:18.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1920296</guid>
      <category><![CDATA[Brand articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/publicis-buys-identity-firm-lotame-arthur-sadoun-updates-ai-pitch-clients/1909096</link>
      <title><![CDATA[Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients]]></title>
      <description><![CDATA[CEO outlined client examples in 23-minute video presentation.]]></description>
      <pubDate>2025-03-06T13:00:00.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1909096</guid>
      <category><![CDATA[Agency articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/driving-differentiation-ai-age/1905113</link>
      <title><![CDATA[Driving differentiation in the AI age]]></title>
      <description><![CDATA[The promise of AI is immense, but so can be the unease it stirs. How can a brand harness its power without just contributing to the sea of same? ]]></description>
      <pubDate>2025-02-05T09:14:31.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1905113</guid>
      <category><![CDATA[Brand articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/google-removes-ai-olympics-ad-backlash-people-resistant/1883314</link>
      <title><![CDATA[Google removes AI Olympics ad after backlash: 'People are resistant']]></title>
      <description><![CDATA[A string of high-profile ad campaigns from Google, Apple, and Toys "R" Us that prioritise automation over human-led creativity have struck a sour note. Campaign discusses brand lessons from recent debacles.]]></description>
      <pubDate>2024-08-06T09:48:00.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1883314</guid>
      <category><![CDATA[Media articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/half-uk-marketers-not-actively-testing-budgeting-generative-ai-research/1845155</link>
      <title><![CDATA[Half of UK marketers not actively testing or budgeting for generative AI: research]]></title>
      <description><![CDATA[Poll from Oliver shows marketers are concerned about security and regulation when it comes to using AI.
]]></description>
      <pubDate>2023-10-25T13:32:48.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1845155</guid>
      <category><![CDATA[Brand articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/itv-deploys-machine-learning-help-brands-target-emotional-moments-shows/1840228</link>
      <title><![CDATA[ITV deploys machine learning to help brands target emotional moments in shows]]></title>
      <description><![CDATA[Partnership with Captify adds natural language processing to Automated Contextual Targeting tool.]]></description>
      <pubDate>2023-10-10T15:07:18.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1840228</guid>
      <category><![CDATA[Media articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/oliver-sets-global-council-regulate-ai-use/1836087</link>
      <title><![CDATA[Oliver sets up global council to regulate AI use]]></title>
      <description><![CDATA[The council also plans to share its findings and insights with the industry.]]></description>
      <pubDate>2023-09-05T10:49:43.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1836087</guid>
      <category><![CDATA[Agency articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/wpp-calls-candidates-join-its-creative-tech-apprenticeship-scheme/1833573</link>
      <title><![CDATA[WPP calls for candidates to join its creative tech apprenticeship scheme]]></title>
      <description><![CDATA[Follows a pilot programme launched in November 2022.]]></description>
      <pubDate>2023-08-17T11:39:43.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1833573</guid>
      <category><![CDATA[Agency articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/merkle-launches-ai-powered-google-technology-practice/1833557</link>
      <title><![CDATA[Merkle launches AI-powered Google Technology Practice]]></title>
      <description><![CDATA[The practice will also see the launch of Accelerator, a technology built into the Google ecosystem.]]></description>
      <pubDate>2023-08-17T10:17:54.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1833557</guid>
      <category><![CDATA[Media articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/dear-creative-partner-its-over-im-leaving-ai/1823122</link>
      <title><![CDATA[Dear creative partner, it's over: I'm leaving you for AI]]></title>
      <description><![CDATA[Can artificial intelligence replace the human relationship between creatives? ]]></description>
      <pubDate>2023-05-17T12:49:58.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1823122</guid>
      <category><![CDATA[Agency articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/ai-will-cause-creative-revolution-d-ad-festival-predicts/1822556</link>
      <title><![CDATA[AI will cause a ‘creative revolution’, D&AD Festival predicts ]]></title>
      <description><![CDATA[Fura Johannesdottir, global chief creative officer at Huge, likened the advances in AI to the Industrial Revolution.]]></description>
      <pubDate>2023-05-11T16:40:12.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1822556</guid>
      <category><![CDATA[Agency articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/adland-feature-automation-first-mindset/1815021</link>
      <title><![CDATA[Should adland feature an 'automation-first' mindset?]]></title>
      <description><![CDATA[Campaign's question of the week was also posed to the artificial intelligence bot, ChatGPT. ]]></description>
      <pubDate>2023-03-02T10:08:22.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1815021</guid>
      <category><![CDATA[Agency articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/defence-meta/1804363</link>
      <title><![CDATA[In defence of Meta]]></title>
      <description><![CDATA[Critics have levelled their sights at Mark Zuckerberg’s seeming infatuation with – and multibillion-dollar investment in – the so-called metaverse. But is the Meta boss ignoring short-term shareholder value at his peril, or pursuing a profitable vision of the future?
]]></description>
      <pubDate>2022-11-07T10:06:48.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1804363</guid>
      <category><![CDATA[Media articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/unilevers-conny-braams-trust-not-crypto-currency-web3/1752290</link>
      <title><![CDATA[Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3]]></title>
      <description><![CDATA[Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.]]></description>
      <pubDate>2022-04-06T16:04:50.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1752290</guid>
      <category><![CDATA[Brand articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/alcatraz-escape-mystery-may-just-solved-facial-recognition-tech/1671220</link>
      <title><![CDATA[Alcatraz escape mystery may have just been solved with facial-recognition tech]]></title>
      <description><![CDATA[Accenture Interactive agency Rothco has tried its hand at detective work.]]></description>
      <pubDate>2020-01-17T16:38:18.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1671220</guid>
      <category><![CDATA[Agency articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/publicis-groupe-launches-marcel-uk/1585632</link>
      <title><![CDATA[Publicis Groupe launches Marcel in UK]]></title>
      <description><![CDATA[Network will roll it out globally after pilot in UK.]]></description>
      <pubDate>2019-05-23T20:50:05.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1585632</guid>
      <category><![CDATA[Publicis Groupe]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/data-automation-will-transform-not-kill-craft-media-planning/1579895</link>
      <title><![CDATA[Data and automation will transform, not kill, the craft of media planning]]></title>
      <description><![CDATA[In the first in a series of guest columns on the future of media planning, Clare Chapman discusses why machines will not replace human planners.]]></description>
      <pubDate>2019-03-22T10:29:56.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1579895</guid>
      <category><![CDATA[Essence]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/ai-helped-unilever-discover-breakfast-dessert/1522441</link>
      <title><![CDATA[How AI helped Unilever discover 'breakfast for dessert']]></title>
      <description><![CDATA[The FCMG giant's global head of insight has co-written a book on AI in marketing. But what has Unilever learned and how is it keeping up with the pace of change in tech?]]></description>
      <pubDate>2019-01-09T09:36:05.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1522441</guid>
      <category><![CDATA[Unilever]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/want-know-tech-trends-2021-follow-money/1521225</link>
      <title><![CDATA[Want to know the tech trends of 2021? Follow the money]]></title>
      <description><![CDATA[Look at what venture capital companies are investing in now.]]></description>
      <pubDate>2018-12-14T10:46:41.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1521225</guid>
      <category><![CDATA[Brand articles]]></category>
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