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    <title><![CDATA[Campaign UK Convergence RSS Feed]]></title>
    <link>https://www.campaignlive.co.ukrss/themes/convergence</link>
    <description><![CDATA[Campaign UK Convergence RSS Feed]]></description>
    <language>en</language>
    <copyright>Copyright 2025, Haymarket Media Group</copyright>
    <lastBuildDate>2025-09-09T13:15:36.0Z</lastBuildDate>
    <item>
      <link>https://www.campaignlive.co.uk/article/agency-transformation-needs-transformed-leadership/1687957</link>
      <title><![CDATA[Agency transformation needs transformed leadership]]></title>
      <description><![CDATA[Covid-19 has accelerated the need for agencies to change and this requires leadership that is high-functioning, high-performing and built on trust.]]></description>
      <pubDate>2020-06-29T09:30:33.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1687957</guid>
      <category><![CDATA[Agency articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/xaxis-launches-creative-hub-push-envelope-new-digital-ad-formats/1686223</link>
      <title><![CDATA[Xaxis launches creative hub to 'push envelope' on new digital ad formats]]></title>
      <description><![CDATA[CEO says creative and media 'will and should' be brought back together.]]></description>
      <pubDate>2020-06-12T14:32:53.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1686223</guid>
      <category><![CDATA[Xaxis]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/successful-in-housing-narrative-myth/1592196</link>
      <title><![CDATA[The successful in-housing narrative is a myth]]></title>
      <description><![CDATA[While saving in one area, unexpected costs will pile up. Brands might just need a better agency.]]></description>
      <pubDate>2019-07-26T10:34:12.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1592196</guid>
      <category><![CDATA[Brand articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/wpps-mark-read-in-housing-clients-underestimate-agency-talent-challenges/1577579</link>
      <title><![CDATA[WPP's Mark Read on in-housing: Clients underestimate agency talent challenges]]></title>
      <description><![CDATA[CEO says WPP is more client-centric and easier to manage, having merged agency brands in his first year in charge.]]></description>
      <pubDate>2019-03-01T11:54:06.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1577579</guid>
      <category><![CDATA[WPP]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/thomas-cook-makes-combined-senior-marketing-comms-role/1563168</link>
      <title><![CDATA[Thomas Cook makes combined senior marketing and comms role]]></title>
      <description><![CDATA[David Child is currently head of comms for hotels division.]]></description>
      <pubDate>2019-02-28T10:54:33.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1563168</guid>
      <category><![CDATA[Brand articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/unlimited-launches-in-housing-offering-digital-creative-content/1563150</link>
      <title><![CDATA[Unlimited launches in-housing offering for digital, creative and content]]></title>
      <description><![CDATA[Company's chief forges new path for agency group because traditional client service model is too slow.]]></description>
      <pubDate>2019-02-28T09:56:23.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1563150</guid>
      <category><![CDATA[TMW Unlimited]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/dentsu-aegis-sees-in-housing-opportunity-delivering-hybrid-p-g-model/1525919</link>
      <title><![CDATA[Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model]]></title>
      <description><![CDATA[Company told investors operating margin would be squeezed until 2021.]]></description>
      <pubDate>2019-02-15T12:26:44.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1525919</guid>
      <category><![CDATA[Brand articles]]></category>
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    <item>
      <link>https://www.campaignlive.co.uk/article/oliver-rise-in-housing-really-cheaper-faster-better/1525114</link>
      <title><![CDATA[Oliver and the rise of in-housing: Is it really cheaper, faster, better?]]></title>
      <description><![CDATA[Oliver founder Simon Martin presents his in-housing agency as 'better, faster, cheaper' than traditional shops; others claim it is having a detrimental effect on creativity. What is unarguable is the debate it has sparked in the industry and its growing client list. Campaign talks to the man driving the innovative operating model.]]></description>
      <pubDate>2019-02-07T12:30:52.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1525114</guid>
      <category><![CDATA[Oliver]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/starbucks-launch-delivery-uber-eats/1523539</link>
      <title><![CDATA[Starbucks to launch delivery on Uber Eats]]></title>
      <description><![CDATA[Coffee chain joins McDonald's on food delivery platform.]]></description>
      <pubDate>2019-01-22T11:38:42.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1523539</guid>
      <category><![CDATA[Starbucks]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/unlimited-creates-strategic-alliance-german-japanese-agencies/1522848</link>
      <title><![CDATA[Unlimited creates strategic alliance with German and Japanese agencies]]></title>
      <description><![CDATA[Partnership includes Serviceplan and Hakuhodo.]]></description>
      <pubDate>2019-01-14T15:37:28.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1522848</guid>
      <category><![CDATA[TMW Unlimited]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/in-house-agency-its-not-binary-decision/1521657</link>
      <title><![CDATA[In-house or agency? It's not a binary decision]]></title>
      <description><![CDATA[Biddable media is moving in-house and the agency is dead... or is it?]]></description>
      <pubDate>2018-12-20T10:28:42.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1521657</guid>
      <category><![CDATA[Brand articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/mccann-worldgroup-unveils-plan-relocate-1200-staff-new-bishopsgate-office/1497557</link>
      <title><![CDATA[McCann Worldgroup unveils plan to relocate 1,200 staff to new Bishopsgate office]]></title>
      <description><![CDATA[The move is set for 2020, with 11 agencies moving to the former RBS building.]]></description>
      <pubDate>2018-10-30T11:54:37.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1497557</guid>
      <category><![CDATA[McCann London]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/whos-daddy/1489341</link>
      <title><![CDATA[Who's the daddy?]]></title>
      <description><![CDATA[It's tempting to claim involvement in an award-winning piece of work. But when collaboration is the order of the day, it becomes difficult to pinpoint exactly who is responsible for a campaign's success.]]></description>
      <pubDate>2018-08-01T11:02:16.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1489341</guid>
      <category><![CDATA[VCCP]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/when-clients-vodafone-go-in-house-agencies-opportunity/1488965</link>
      <title><![CDATA[When clients like Vodafone go in-house, agencies have an opportunity]]></title>
      <description><![CDATA[If a client decides to take its media buying in-house, it is a sign you have done your job and a new working relationship can be mapped out.]]></description>
      <pubDate>2018-07-26T15:13:11.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1488965</guid>
      <category><![CDATA[Wavemaker]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/horizontality-dead-whats-next-agencies/1486011</link>
      <title><![CDATA[Horizontality is dead: What's next for agencies?]]></title>
      <description><![CDATA[The agency model of the future will be built around audiences, predicts the chief marketing officer for data science company 4C Insights.]]></description>
      <pubDate>2018-06-26T09:39:05.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1486011</guid>
      <category><![CDATA[Agency articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/havas-announces-moves-crm-events-performance-marketing/1485766</link>
      <title><![CDATA[Havas announces moves in CRM, events, performance marketing]]></title>
      <description><![CDATA[Yannick Bolloré discussed the creation of Havas Events and CRM-specialist Havas Helia, as well as the expansion of the Edge Performance Network and the Annex.]]></description>
      <pubDate>2018-06-22T07:20:51.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1485766</guid>
      <category><![CDATA[Havas Media Group]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/bt-dancing-new-order-launch-ad-bt-plus/1484433</link>
      <title><![CDATA[BT is dancing to New Order in launch ad for BT Plus]]></title>
      <description><![CDATA[BT has chosen New Order's 1983 synth-pop classic Blue Monday to soundtrack the first ad for BT Plus, its plan including both fibre broadband and 4G.]]></description>
      <pubDate>2018-06-07T16:37:40.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1484433</guid>
      <category><![CDATA[Abbott Mead Vickers BBDO]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/unilevers-weed-agencies-shape-replaced/1484153</link>
      <title><![CDATA[Unilever's Weed to agencies: shape up or get replaced]]></title>
      <description><![CDATA[Unilever's chief marketing officer Keith Weed has called on agencies to up their game to meet the changing needs of brands.]]></description>
      <pubDate>2018-06-07T09:36:46.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1484153</guid>
      <category><![CDATA[Unilever]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/accenture-making-us-eye-off-ball/1465405</link>
      <title><![CDATA[Accenture is making us all take our eye off the ball]]></title>
      <description><![CDATA[There is no silver bullet and acquisitions are rarely about anything unique apart from a company's people, Iris' global chief executive argues.]]></description>
      <pubDate>2018-05-22T07:53:49.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1465405</guid>
      <category><![CDATA[Iris]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/jerry-buhlmann-consultants-having-impact-ad-industry-not-media/1465233</link>
      <title><![CDATA[Jerry Buhlmann: Consultants are having an impact on ad industry, but not in media]]></title>
      <description><![CDATA[Denstu Aegis Network boss Jerry Buhlmann has admitted that Accenture and Deloitte "are having an impact" on the ad industry - but not in media planning and buying.]]></description>
      <pubDate>2018-05-21T08:37:57.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1465233</guid>
      <category><![CDATA[Vizeum]]></category>
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