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    <link>https://www.campaignlive.co.ukrss/resources/partnercontent</link>
    <description><![CDATA[Read partner content on Campaign, the world's leading business media brand for the advertising, marketing and media communities. All content on this index is paid-for by a commercial partner to Campaign.]]></description>
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    <copyright>Copyright 2025, Haymarket Media Group</copyright>
    <lastBuildDate>2025-09-09T11:46:20.0Z</lastBuildDate>
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      <link>https://www.campaignlive.co.uk/article/diversify-media-mix-part-three-campaign-pinterests-festive-playbook/1931074</link>
      <title><![CDATA[Diversify your media mix: part three of Campaign and Pinterest’s festive playbook]]></title>
      <description><![CDATA[“It’s really important to not box ourselves in”: Essence MediaCom business director, Ben Sonnenthal, chats about how brands can show up in unique ways to win and keep people’s attention at Christmastime and beyond]]></description>
      <pubDate>2025-09-08T10:21:00.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1931074</guid>
      <category><![CDATA[Content Labs]]></category>
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    <item>
      <link>https://www.campaignlive.co.uk/article/love-changes-everything/1930599</link>
      <title><![CDATA[Love changes everything]]></title>
      <description><![CDATA[After 21 anxiety-inducing years, a love letter from Dan Jacobs]]></description>
      <pubDate>2025-09-04T09:04:00.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1930599</guid>
      <category><![CDATA[Content Labs]]></category>
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    <item>
      <link>https://www.campaignlive.co.uk/article/fighting-cart-new-rules-path-purchase/1930277</link>
      <title><![CDATA[Fighting for the cart: new rules for the path to purchase]]></title>
      <pubDate>2025-08-28T11:23:06.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1930277</guid>
      <category><![CDATA[Content Labs]]></category>
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      <link>https://www.campaignlive.co.uk/article/b2b-marketers-win/1930259</link>
      <title><![CDATA[B2B marketers: how do you win?]]></title>
      <description><![CDATA[Tell us your top B2B marketing challenges and grab a chance at £500]]></description>
      <pubDate>2025-08-28T10:13:53.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1930259</guid>
      <category><![CDATA[Content Labs]]></category>
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      <link>https://www.campaignlive.co.uk/article/ready-adapt-watch-part-two-campaign-pinterests-festive-playbook/1928416</link>
      <title><![CDATA[Be ready to adapt: watch part two of Campaign and Pinterest’s festive playbook]]></title>
      <description><![CDATA[Learn how Jake Matthews, paid social business director at EssenceMediaCom, uses platforms like Pinterest to create campaigns that cut through during adland’s busiest months
]]></description>
      <pubDate>2025-08-26T10:42:00.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1928416</guid>
      <category><![CDATA[Content Labs]]></category>
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      <link>https://www.campaignlive.co.uk/article/its-not-ai-headcount-thats-breaking-content-engine/1928345</link>
      <title><![CDATA[It’s not AI or headcount that’s breaking the content engine]]></title>
      <description><![CDATA[Agency infrastructure isn’t keeping up with shifts to outcome-based pricing and brands becoming publishers]]></description>
      <pubDate>2025-08-14T09:08:00.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1928345</guid>
      <category><![CDATA[Content Labs]]></category>
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      <link>https://www.campaignlive.co.uk/article/start-thinking-early-watch-part-one-campaign-pinterests-festive-playbook/1928392</link>
      <title><![CDATA[Start thinking early: watch part one of Campaign and Pinterest’s festive playbook]]></title>
      <description><![CDATA[Watch episode one of Campaign and Pinterest’s nine-part video series, where we chat to Spark Foundry planning director, Kate Osborne, about how to plan for a successful festive season]]></description>
      <pubDate>2025-08-13T14:21:00.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1928392</guid>
      <category><![CDATA[Content Labs]]></category>
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      <link>https://www.campaignlive.co.uk/article/benchmarking-media-planning-2025-%E2%80%93-stand/1927912</link>
      <title><![CDATA[Benchmarking media planning 2025 – where do you stand?]]></title>
      <pubDate>2025-08-06T12:42:00.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1927912</guid>
      <category><![CDATA[Content Labs]]></category>
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      <link>https://www.campaignlive.co.uk/article/3-great-ads-i-nothing-%E2%80%93-85-fold7s-dave-billing/1925729</link>
      <title><![CDATA[3 great ads I had nothing to do with – #85 with Fold7’s Dave Billing]]></title>
      <description><![CDATA[Dave Billing, executive creative director at Fold7, shares three great ads he admires but had nothing to do with]]></description>
      <pubDate>2025-07-29T14:56:00.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1925729</guid>
      <category><![CDATA[Content Labs]]></category>
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      <link>https://www.campaignlive.co.uk/article/when-every-word-counts-ditch-corporate-speak/1926610</link>
      <title><![CDATA[When every word counts, ditch the corporate speak]]></title>
      <description><![CDATA[Today’s audiences want clarity and connection — not prepackaged responses.]]></description>
      <pubDate>2025-07-28T10:00:00.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1926610</guid>
      <category><![CDATA[Content Labs]]></category>
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      <link>https://www.campaignlive.co.uk/article/branding-the-intelligence-age/1926712</link>
      <title><![CDATA[Branding in ‘The Intelligence Age’]]></title>
      <description><![CDATA[Toby Bryan, director of business development at CYGNUS, on why emotional impact – not intelligence – is what makes brands stand out in an AI-driven world]]></description>
      <pubDate>2025-07-24T12:06:31.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1926712</guid>
      <category><![CDATA[Content Labs]]></category>
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      <link>https://www.campaignlive.co.uk/article/school-poo-taboo-film-strikes-gold-andrex/1925687</link>
      <title><![CDATA[School poo taboo film strikes gold for Andrex]]></title>
      <description><![CDATA[“First school poo” by FCB London is the May/June winner of the Thinkboxes award for TV advertising creativity]]></description>
      <pubDate>2025-07-23T12:19:00.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1925687</guid>
      <category><![CDATA[Content Labs]]></category>
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      <link>https://www.campaignlive.co.uk/article/data-motion-use-ai-go-further-faster/1926044</link>
      <title><![CDATA[Data in motion: how to use AI to go further, faster]]></title>
      <description><![CDATA[What happens when you combine creative ambition with AI-powered precision? At this year’s Cannes Lions, StackAdapt’s Giuseppe La Rocca and PMG’s Chris Alvares share how EMEA marketers are using AI to unlock scale, speed and stronger connections.]]></description>
      <pubDate>2025-07-21T10:06:00.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1926044</guid>
      <category><![CDATA[Content Labs]]></category>
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      <link>https://www.campaignlive.co.uk/article/magic-mix-blend-creativity-marketing-ai-seamless-experiences-scale/1925226</link>
      <title><![CDATA[The magic is in the mix: blend creativity, marketing and AI for seamless experiences at scale]]></title>
      <description><![CDATA[Adobe’s latest Digital Trends report argues that trust, automation and creativity must work in sync if marketers want to close the customer experience gap]]></description>
      <pubDate>2025-07-14T15:40:00.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1925226</guid>
      <category><![CDATA[Content Labs]]></category>
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    <item>
      <link>https://www.campaignlive.co.uk/article/why-spotify-ads-work-harder/1925032</link>
      <title><![CDATA[Why Spotify is where your ads work harder]]></title>
      <pubDate>2025-07-14T11:13:00.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1925032</guid>
      <category><![CDATA[Content Labs]]></category>
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      <link>https://www.campaignlive.co.uk/article/celebrating-brilliantly-effective-uses-tv-people-behind/1925092</link>
      <title><![CDATA[Celebrating brilliantly effective uses of TV and the people behind them]]></title>
      <description><![CDATA[The results of the 2025 Thinkbox TV Planning Awards]]></description>
      <pubDate>2025-07-14T10:41:00.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1925092</guid>
      <category><![CDATA[Content Labs]]></category>
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      <link>https://www.campaignlive.co.uk/article/beyond-generations-beyond-gaming-inside-twitchs-creative-revolution/1925012</link>
      <title><![CDATA[Beyond generations, beyond gaming: inside Twitch’s creative revolution]]></title>
      <description><![CDATA[From custom emotes to immersive live streams, this sponsored episode of The Campaign Podcast explores how Twitch is enabling brands to participate in culture firsthand versus watching it happen.]]></description>
      <pubDate>2025-07-10T10:15:11.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1925012</guid>
      <category><![CDATA[Content Labs]]></category>
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    <item>
      <link>https://www.campaignlive.co.uk/article/really-talking-to/1924670</link>
      <title><![CDATA[Who are you really talking to?]]></title>
      <description><![CDATA[As business and consumer expectations converge, traditional audience categories are breaking down. In this blurred landscape, media agencies must rethink how they plan, influence and deliver impact – or risk falling behind.]]></description>
      <pubDate>2025-07-09T08:14:13.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1924670</guid>
      <category><![CDATA[Content Labs]]></category>
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      <link>https://www.campaignlive.co.uk/article/lhf-rules-mean-compliance-demand-reinvention/1922940</link>
      <title><![CDATA[LHF rules mean more than compliance - they demand reinvention]]></title>
      <description><![CDATA[As talk of LHF regulations reaches fever pitch, the real opportunity isn’t just in compliance - it’s in reimagining the role of brands in an entirely new landscape.]]></description>
      <pubDate>2025-07-07T15:23:00.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1922940</guid>
      <category><![CDATA[Content Labs]]></category>
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      <link>https://www.campaignlive.co.uk/article/tvs-summer-sizzlers/1924446</link>
      <title><![CDATA[TV’s summer sizzlers]]></title>
      <description><![CDATA[The Thinkbox Academy will vote for the Thinkboxes Award winner from these five TV spots
]]></description>
      <pubDate>2025-07-07T10:59:00.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1924446</guid>
      <category><![CDATA[Content Labs]]></category>
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