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    <title><![CDATA[Campaign UK Procurement/auditing RSS Feed]]></title>
    <link>https://www.campaignlive.co.ukrss/themes/procurement</link>
    <description><![CDATA[Campaign UK Procurement/auditing RSS Feed]]></description>
    <language>en</language>
    <copyright>Copyright 2025, Haymarket Media Group</copyright>
    <lastBuildDate>2025-09-09T13:15:35.0Z</lastBuildDate>
    <item>
      <link>https://www.campaignlive.co.uk/article/socially-powerful-appoints-tina-fegent-non-executive-director/1835435</link>
      <title><![CDATA[Socially Powerful appoints Tina Fegent as non-executive director]]></title>
      <description><![CDATA[Fegent has her own marketing procurement consultancy.]]></description>
      <pubDate>2023-08-29T18:38:21.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1835435</guid>
      <category><![CDATA[Brand articles]]></category>
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    <item>
      <link>https://www.campaignlive.co.uk/article/ipa-sounds-pre-emptive-warning-inevitable-agency-price-hikes/1789154</link>
      <title><![CDATA[IPA sounds pre-emptive warning of 'inevitable' agency price hikes]]></title>
      <description><![CDATA[Bainsfair calls on agencies and clients to have 'mutually beneficial conversations'.]]></description>
      <pubDate>2022-06-08T15:04:06.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1789154</guid>
      <category><![CDATA[Agency articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/role-procurement-creative-pitches/1582190</link>
      <title><![CDATA[What role should procurement have in creative pitches?]]></title>
      <description><![CDATA[Last week's revelation that Audi is putting its UK ad account up for pitch provoked sympathy and antipathy in equal measure.]]></description>
      <pubDate>2019-04-16T09:59:10.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1582190</guid>
      <category><![CDATA[Bartle Bogle Hegarty]]></category>
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    <item>
      <link>https://www.campaignlive.co.uk/article/us-uk-lead-programmatic-media-germany-japan-among-chasing-pack/1520493</link>
      <title><![CDATA[US and UK lead in programmatic media, but Germany and Japan among chasing pack]]></title>
      <description><![CDATA[Brands operating in less mature programmatic media markets need to establish direct relationships with publishers, global study warns.]]></description>
      <pubDate>2018-12-06T10:09:18.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1520493</guid>
      <category><![CDATA[Brand articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/fbi-probes-media-trading-practices-us/1485088</link>
      <title><![CDATA[FBI probes media trading practices in the US]]></title>
      <description><![CDATA[The Federal Bureau of Investigation is looking into media trading and transparency in the US advertising market.]]></description>
      <pubDate>2018-06-14T15:14:47.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1485088</guid>
      <category><![CDATA[Media articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/pitch-process-broken-alternative/1464119</link>
      <title><![CDATA[If the pitch process is broken, what is the alternative?]]></title>
      <description><![CDATA[Brands and agencies are in agreement that the traditional pitch process is no longer "fit for purpose". What is less clear is what will replace it as a means of marketers selecting agency partners.]]></description>
      <pubDate>2018-05-09T11:17:21.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1464119</guid>
      <category><![CDATA[PHD]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/brands-willing-work-agencies-refuse-pitch/1463679</link>
      <title><![CDATA[Most brands willing to work with agencies that refuse to pitch]]></title>
      <description><![CDATA[Two-thirds of advertisers would consider hiring an agency even if they refuse to take part in a traditional pitch, according to a new study by Creativebrief.]]></description>
      <pubDate>2018-05-03T08:11:18.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1463679</guid>
      <category><![CDATA[Brand articles]]></category>
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    <item>
      <link>https://www.campaignlive.co.uk/article/isba-faces-backlash-media-agency-framework/1460711</link>
      <title><![CDATA[ISBA faces backlash over media agency framework]]></title>
      <description><![CDATA[ISBA's updated media agency framework contract has come under fire from a leading media auditor.]]></description>
      <pubDate>2018-03-28T13:37:40.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1460711</guid>
      <category><![CDATA[Media articles]]></category>
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    <item>
      <link>https://www.campaignlive.co.uk/article/marketers-oblivious-rising-costs-complexity-media-agencies-warn/1460255</link>
      <title><![CDATA[Marketers oblivious to rising costs and complexity, media agencies warn]]></title>
      <description><![CDATA[Media agency leaders expressed frustrations over the lack of understanding among client marketing and procurement teams of what it takes to run digital media-buying operations in the current environment.]]></description>
      <pubDate>2018-03-22T22:14:12.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1460255</guid>
      <category><![CDATA[M/SIX]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/oystercatchers-cull-cumbersome-rfis-chemistry-meetings/1458266</link>
      <title><![CDATA[Oystercatchers to cull 'cumbersome' RFIs and chemistry meetings]]></title>
      <description><![CDATA[Oystercatchers is setting out to overhaul the client/agency pitch process, with an insistence that only agencies that "truly meet" client criteria will be allowed on to pitches.]]></description>
      <pubDate>2018-02-28T12:07:52.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1458266</guid>
      <category><![CDATA[Agency articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/dunnhumby-why-heavy-buyers-matter-byron-sharp-says/1455175</link>
      <title><![CDATA[Dunnhumby on why 'heavy' buyers matter more than Byron Sharp says]]></title>
      <description><![CDATA[A study from Dunnhumby challenges received wisdom that marketers should target only light users, as the report's authors, Adam Smith and Nick Blair, explain.]]></description>
      <pubDate>2018-01-22T15:48:14.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1455175</guid>
      <category><![CDATA[Media articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/ad-agencies-staring-down-barrel-outcome-related-payments/1428495</link>
      <title><![CDATA[Ad agencies 'staring down barrel' of outcome-related payments]]></title>
      <description><![CDATA[Ad agencies are "staring down the barrel" of outcome-related payments from clients in the future, creative leaders have been warned at Advertising Week Europe.]]></description>
      <pubDate>2017-03-24T10:12:18.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1428495</guid>
      <category><![CDATA[Anomaly London]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/wpp-drawn-us-department-justice-investigation/1419210</link>
      <title><![CDATA[WPP drawn into US Department of Justice investigation]]></title>
      <description><![CDATA[WPP has confirmed that three of its subsidiaries have been subpoenaed by the US Department of Justice, as part of the latter's investigation into production practices.]]></description>
      <pubDate>2016-12-19T15:37:56.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1419210</guid>
      <category><![CDATA[Agency articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/media-pitches-dominated-price-yield-wrong-conversation/1415244</link>
      <title><![CDATA[Media pitches dominated by price yield the wrong conversation]]></title>
      <description><![CDATA[Price is not the core issue, performance is the issue, says the Havas Media Group CEO.]]></description>
      <pubDate>2016-11-10T16:17:45.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1415244</guid>
      <category><![CDATA[Havas Media Group]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/pay-performance-win-win-brand-agency/1408812</link>
      <title><![CDATA['Pay for performance' can be a win-win for brand and agency]]></title>
      <description><![CDATA[Performance-based remuneration is a growing trend, but it's important to tailor the model to suit the client and its agency.]]></description>
      <pubDate>2016-09-13T21:44:35.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1408812</guid>
      <category><![CDATA[Media articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/cost-advertising-isba-arc-study-reveals-adlands-commercial-trends/1406152</link>
      <title><![CDATA[The cost of advertising: ISBA/Arc study reveals adland's commercial trends]]></title>
      <description><![CDATA[Increase in average agency fees, broadening of scope to include creative and strategic planning, demise of payment by results, increase in project work and 'recoupling' of media services - these are some of the trends emerging from the latest Paying for Advertising report from ISBA/Arc. Sonoo Singh investigates the bristling nature of the commercial arrangements between creative and media agencies and their clients.]]></description>
      <pubDate>2016-08-18T14:30:21.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1406152</guid>
      <category><![CDATA[Agency articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/pbr-risky-worthwhile/1405967</link>
      <title><![CDATA[PBR is risky but worthwhile]]></title>
      <description><![CDATA[Small agencies need to take risks.]]></description>
      <pubDate>2016-08-10T10:25:09.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1405967</guid>
      <category><![CDATA[Agency articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/brands-use-big-four-firm-audit-agency/1402252</link>
      <title><![CDATA[Should brands use a 'Big Four' firm to audit their agency?]]></title>
      <description><![CDATA[Was Sir Martin Sorrell right to question the credentials of media specialists?]]></description>
      <pubDate>2016-07-13T15:43:33.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1402252</guid>
      <category><![CDATA[Media articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/mediacom-chief-warns-advertiser-e-auctions-treat-agencies-vendors/1402017</link>
      <title><![CDATA[MediaCom chief warns advertiser e-auctions treat agencies like 'vendors']]></title>
      <description><![CDATA[The global boss of MediaCom has urged advertisers to avoid "blind" e-auctions to decide their media-buying because it means they treat media agencies like "vendors", rather than partners or consultants.]]></description>
      <pubDate>2016-07-12T11:58:44.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1402017</guid>
      <category><![CDATA[MediaCom]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/conflicted-media-auditors-fire-sorrell/1401486</link>
      <title><![CDATA['Conflicted' media auditors come under fire from Sorrell]]></title>
      <description><![CDATA[Marketers are being urged to re-evaluate the role of media auditors amid concerns over a potential conflict of interest, with WPP chief executive Sir Martin Sorrell advising them to use one of the "Big Four" global accountancy firms to vet how agencies spend their clients' money.]]></description>
      <pubDate>2016-07-06T14:15:25.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1401486</guid>
      <category><![CDATA[Media articles]]></category>
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