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    <title><![CDATA[Campaign UK Trust RSS Feed]]></title>
    <link>https://www.campaignlive.co.ukrss/themes/trust</link>
    <description><![CDATA[Campaign UK Trust RSS Feed]]></description>
    <language>en</language>
    <copyright>Copyright 2025, Haymarket Media Group</copyright>
    <lastBuildDate>2025-09-09T13:46:01.0Z</lastBuildDate>
    <item>
      <link>https://www.campaignlive.co.uk/article/advertising-no-longer-least-trusted-industry-says-aa-research/1875318</link>
      <title><![CDATA[Advertising 'no longer the least-trusted industry', says AA research]]></title>
      <description><![CDATA[Media and government now the least-trusted industries.]]></description>
      <pubDate>2024-06-04T00:01:00.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1875318</guid>
      <category><![CDATA[Brand articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/asa-campaign-increases-public-trust-ads-twofold-says-watchdog-aa/1866173</link>
      <title><![CDATA[ASA campaign increases public trust in ads twofold, says watchdog and AA]]></title>
      <description><![CDATA[Full findings to be revealed at a webinar this afternoon.
]]></description>
      <pubDate>2024-03-21T16:43:12.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1866173</guid>
      <category><![CDATA[Agency articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/engagement-bombardment-regulation-%E2%80%93-battle-public-trust-advertising/1838454</link>
      <title><![CDATA[Engagement, bombardment and regulation – the battle for public trust in advertising]]></title>
      <description><![CDATA[The ad industry can regain consumers' trust by tackling three main challenges, which will bring benefits to our economy and society.]]></description>
      <pubDate>2023-09-25T10:24:32.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1838454</guid>
      <category><![CDATA[Media articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/census-results-sexism-wanes-minority-representation-improves/1822343</link>
      <title><![CDATA[All In Census results: sexism wanes as minority representation improves]]></title>
      <description><![CDATA[Nine percent of women in adland experienced gender discrimination in past 12 months, fall of 3% from 2021. ]]></description>
      <pubDate>2023-05-10T16:00:59.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1822343</guid>
      <category><![CDATA[Agency articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/google-working-towards-privacy-centric-future/1811582</link>
      <title><![CDATA[Google working towards a 'privacy-centric future']]></title>
      <description><![CDATA[The Big Tech brand's UK ads privacy lead says that it's time to put the record straight on data. ]]></description>
      <pubDate>2023-01-27T14:42:02.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1811582</guid>
      <category><![CDATA[Media articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/stop-over-simplifying-trust-media-nuance-matters/1805919</link>
      <title><![CDATA[We must stop over-simplifying trust in media, because nuance matters]]></title>
      <description><![CDATA[Four pillars of trust can help brands navigate an increasingly turbulent media world, Newsworks' insight director explains.]]></description>
      <pubDate>2022-11-22T09:58:36.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1805919</guid>
      <category><![CDATA[Media articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/unilevers-conny-braams-trust-not-crypto-currency-web3/1752290</link>
      <title><![CDATA[Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3]]></title>
      <description><![CDATA[Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.]]></description>
      <pubDate>2022-04-06T16:04:50.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1752290</guid>
      <category><![CDATA[Brand articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/ad-industry-thinks-facebook-hasnt-done-enough-entice-back-boycotting-brands/1689644</link>
      <title><![CDATA[Ad industry thinks Facebook hasn't done enough to entice back boycotting brands]]></title>
      <description><![CDATA[Campaign poll shows half of readers either work at a company that has pulled spend or work with clients that have done so.]]></description>
      <pubDate>2020-07-16T13:50:30.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1689644</guid>
      <category><![CDATA[Agency articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/verizon-becomes-biggest-advertiser-date-join-facebook-boycott/1687835</link>
      <title><![CDATA[Verizon becomes biggest advertiser to date to join Facebook boycott]]></title>
      <description><![CDATA['We're pausing our advertising until Facebook can create an acceptable solution that makes us comfortable,' Verizon warns after announcing a global pause of all consumer advertising.]]></description>
      <pubDate>2020-06-26T08:49:41.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1687835</guid>
      <category><![CDATA[Facebook]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/last-political-ad-will-facebook/1686871</link>
      <title><![CDATA[The last political ad you will see on Facebook]]></title>
      <description><![CDATA[Facebook's move to allow voters to block political advertising could be harmful to democracy.]]></description>
      <pubDate>2020-06-18T08:14:33.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1686871</guid>
      <category><![CDATA[Facebook]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/ipa-remains-unconvinced-facebooks-political-advertising-opt-out/1686818</link>
      <title><![CDATA[IPA remains unconvinced by Facebook's political advertising 'opt-out']]></title>
      <description><![CDATA[Trade body concerned that unchecked political ads through platform's micro-targeting tools enable misinformation to spread.]]></description>
      <pubDate>2020-06-17T14:11:23.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1686818</guid>
      <category><![CDATA[Facebook]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/big-brother-isnt-watching-hes-singing-dancing-programmatic-dilemma/1685977</link>
      <title><![CDATA['Big Brother isn't watching. He's singing and dancing': the programmatic dilemma]]></title>
      <description><![CDATA[A report by ISBA and PwC has thrown the problems surrounding the lack of accountability of programmatic advertising into sharp relief, revealing some astonishing findings.]]></description>
      <pubDate>2020-06-10T15:47:11.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1685977</guid>
      <category><![CDATA[Media articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/asa-launches-uk-scam-ad-alert-tool/1686412</link>
      <title><![CDATA[ASA launches UK Scam Ad Alert tool]]></title>
      <description><![CDATA[Internet users can now report through watchdog if they see bogus or fraudulent ad on Facebook, Google, Twitter, Snapchat or TikTok.]]></description>
      <pubDate>2020-06-15T14:57:33.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1686412</guid>
      <category><![CDATA[Performance marketing articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/brands-inadvertently-funding-fraudulent-selfie-apps/1685855</link>
      <title><![CDATA[Brands inadvertently funding fraudulent selfie apps]]></title>
      <description><![CDATA[In newly uncovered scheme, fraudsters reeled in mobile users with selfie-editing apps, used their devices to call up fraudulent ads and made it nearly impossible to delete those apps.]]></description>
      <pubDate>2020-06-10T10:29:28.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1685855</guid>
      <category><![CDATA[Media articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/google-force-advertisers-prove-identity/1681205</link>
      <title><![CDATA[Google to force advertisers to prove their identity]]></title>
      <description><![CDATA[Ad verification will begin in US in summer and roll out globally in following years.]]></description>
      <pubDate>2020-04-23T12:13:27.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1681205</guid>
      <category><![CDATA[Google]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/risk-does-ad-fraud-pose-connected-tv/1672839</link>
      <title><![CDATA[What risk does ad fraud pose to connected TV?]]></title>
      <description><![CDATA[As television streaming grows more popular, ad-funded broadcasters could increasingly turn to programmatic buying options. But will ad fraud start to creep into connected TV as it has done for online display?]]></description>
      <pubDate>2020-02-03T16:45:35.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1672839</guid>
      <category><![CDATA[Media articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/ico-going-soft-out-control-adtech-industry/1671377</link>
      <title><![CDATA[Is the ICO going soft on the 'out of control' adtech industry?]]></title>
      <description><![CDATA[Privacy experts are in despair after the UK's data watchdog appears to have softened its approach towards the adtech industry, which it had labelled as 'out of control' last year at the launch of an investigation.]]></description>
      <pubDate>2020-01-21T08:46:03.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1671377</guid>
      <category><![CDATA[Performance marketing articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/inside-ad-fraud-takes-dismantle-58bn-enterprise/1663536</link>
      <title><![CDATA[Inside ad fraud: what it takes to dismantle a $5.8bn enterprise]]></title>
      <description><![CDATA[Tamer Hassan talks to Campaign about the inner workings of an ever-evolving threat and how to fight it.]]></description>
      <pubDate>2019-10-24T10:42:55.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1663536</guid>
      <category><![CDATA[Brand articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/facebook-instagram-earn-jicwebs-brand-safety-certification/1596890</link>
      <title><![CDATA[Facebook and Instagram earn Jicwebs brand-safety certification]]></title>
      <description><![CDATA[Google and eBay are both signatories and undergoing audit.]]></description>
      <pubDate>2019-09-16T14:38:13.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1596890</guid>
      <category><![CDATA[Facebook]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/amazon-slammed-offering-artists-insulting-cash-prize-designs/1594849</link>
      <title><![CDATA[Amazon slammed for offering artists 'insulting' cash prize for designs]]></title>
      <description><![CDATA[Amazon Prime Video Sport is calling on artists and designers to submit ideas, but will only pay for winning ones.]]></description>
      <pubDate>2019-08-27T10:50:47.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1594849</guid>
      <category><![CDATA[Amazon]]></category>
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