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    <title><![CDATA[Campaign UK Virtual reality RSS Feed]]></title>
    <link>https://www.campaignlive.co.ukrss/themes/vr</link>
    <description><![CDATA[Campaign UK Virtual reality RSS Feed]]></description>
    <language>en</language>
    <copyright>Copyright 2025, Haymarket Media Group</copyright>
    <lastBuildDate>2025-09-09T13:45:58.0Z</lastBuildDate>
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      <link>https://www.campaignlive.co.uk/article/new-reality-ogilvy-launches-global-lab-unlock-emerging-tech-brands/1806265</link>
      <title><![CDATA[New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands]]></title>
      <description><![CDATA[Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.
]]></description>
      <pubDate>2022-11-24T15:00:07.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1806265</guid>
      <category><![CDATA[Agency articles]]></category>
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    <item>
      <link>https://www.campaignlive.co.uk/article/defence-meta/1804363</link>
      <title><![CDATA[In defence of Meta]]></title>
      <description><![CDATA[Critics have levelled their sights at Mark Zuckerberg’s seeming infatuation with – and multibillion-dollar investment in – the so-called metaverse. But is the Meta boss ignoring short-term shareholder value at his peril, or pursuing a profitable vision of the future?
]]></description>
      <pubDate>2022-11-07T10:06:48.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1804363</guid>
      <category><![CDATA[Media articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/house-dragon-hbo-max-unleashes-fire-breathing-beasts-using-snap-ar-tech/1796249</link>
      <title><![CDATA[House of the Dragon: HBO Max unleashes fire-breathing beasts using Snap AR tech]]></title>
      <description><![CDATA[The Game of Thrones dragons take over popular landmarks as prequel House of the Dragon premieres.]]></description>
      <pubDate>2022-08-19T13:33:09.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1796249</guid>
      <category><![CDATA[Experiences articles]]></category>
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    <item>
      <link>https://www.campaignlive.co.uk/article/unilevers-conny-braams-trust-not-crypto-currency-web3/1752290</link>
      <title><![CDATA[Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3]]></title>
      <description><![CDATA[Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.]]></description>
      <pubDate>2022-04-06T16:04:50.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1752290</guid>
      <category><![CDATA[Brand articles]]></category>
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    <item>
      <link>https://www.campaignlive.co.uk/article/metaverse-creative-renaissance/1750333</link>
      <title><![CDATA[The metaverse can be a creative renaissance ]]></title>
      <description><![CDATA[The metaverse will spark the same creative renaissance as digital and TV — but not until we get over our infatuation with it.]]></description>
      <pubDate>2022-03-22T09:44:22.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1750333</guid>
      <category><![CDATA[Agency articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/five-opportunities-marketers-metaverse/1748841</link>
      <title><![CDATA[Five opportunities for marketers in the metaverse]]></title>
      <description><![CDATA[Is the metaverse right for your market? Use this handy checklist to help you decide.]]></description>
      <pubDate>2022-03-07T13:00:47.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1748841</guid>
      <category><![CDATA[Brand articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/campaign-podcast-brands-the-metaverse/1740481</link>
      <title><![CDATA[Campaign podcast: How brands can make the most of the metaverse]]></title>
      <description><![CDATA[Experts from Yahoo, Yahoo RYOT lab and iProspect discuss how brands can stake their place in the metaverse and what they should be mindful of.]]></description>
      <pubDate>2022-02-14T10:36:38.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1740481</guid>
      <category><![CDATA[Brand articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/vccp-flies-higher-metaverse-opening-roblox-office/1739073</link>
      <title><![CDATA[VCCP flies higher into metaverse with opening of Roblox office]]></title>
      <description><![CDATA[The office is a reimagining of VCCP's London Victoria premises.]]></description>
      <pubDate>2022-02-02T09:37:36.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1739073</guid>
      <category><![CDATA[Media articles]]></category>
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    <item>
      <link>https://www.campaignlive.co.uk/article/im-not-quick-flip-blippars-turnaround-ceo-faisal-galaria-eyes-ar-boom/1688533</link>
      <title><![CDATA['I'm not here to do a quick flip': Blippar's turnaround CEO Faisal Galaria eyes AR boom]]></title>
      <description><![CDATA[Once a runaway UK tech success story, ex-unicorn Blippar is now a much smaller operation following financial calamity and a restructure. But the man tasked with rebuilding the AR specialist is bullish that the stars are now aligning for a brighter future.]]></description>
      <pubDate>2020-07-03T12:29:21.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1688533</guid>
      <category><![CDATA[Media articles]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/welcome-new-age-mankind-age-story-living/1498693</link>
      <title><![CDATA[Welcome to the new age of mankind: the age of story-living]]></title>
      <description><![CDATA['(Un)tethered', 'human-in-the-loop' and eight other buzzwords learned on the IPA's recent visit to Silicon Valley.]]></description>
      <pubDate>2018-11-12T11:11:49.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1498693</guid>
      <category><![CDATA[The & Partnership London]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/zuckerberg-defends-free-speech-facebook-holocaust-denial-example/1488293</link>
      <title><![CDATA[Zuckerberg defends free speech on Facebook with Holocaust denial example]]></title>
      <description><![CDATA[Chief executive Mark Zuckerberg has said the platform will not ban users from engaging in Holocaust denial or other content he finds offensive but Facebook does stop such content from appearing in other users' news feeds.]]></description>
      <pubDate>2018-07-19T11:42:17.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1488293</guid>
      <category><![CDATA[Facebook]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/r-ga-london-wins-top-honours-campaign-tech-awards-2018s-agency-year/1484526</link>
      <title><![CDATA[R/GA London wins top honours as Campaign Tech Awards 2018's agency of the year]]></title>
      <description><![CDATA[Thanks in large part to its work with Google on Searching for Syria, R/GA London is Campaign Tech Awards 2018 Agency of the Year.]]></description>
      <pubDate>2018-06-08T14:54:06.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1484526</guid>
      <category><![CDATA[R/GA]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/fords-vr-experience-convinced-91-drivers-cyclists-change-behaviour/1467379</link>
      <title><![CDATA[Ford's VR experience convinced 91% of drivers and cyclists to change their behaviour]]></title>
      <description><![CDATA[Ford, its WPP agency team, and Happy Finish have created a VR experience called "WheelSwap" in which motorists are transported to a cyclist's point-of-view and vice-versa.]]></description>
      <pubDate>2018-06-05T15:29:47.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1467379</guid>
      <category><![CDATA[Ford]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/code-phrases-siri-four-things-brands-know-apples-wwdc-2018/1466547</link>
      <title><![CDATA[Code-phrases on Siri and four more things brands should know about from Apple's WWDC 2018]]></title>
      <description><![CDATA[Y&R London's creative technologist has distilled the top takeaways for brands from Apple's developer conference so you don't have to watch the entire thing before your next client meeting.]]></description>
      <pubDate>2018-06-05T08:32:14.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1466547</guid>
      <category><![CDATA[VMLY&R London]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/hp-shows-off-printer-capabilities-ar-app-places-virtual-photo-frames-home/1463728</link>
      <title><![CDATA[HP shows off printer capabilities with an AR app that places virtual photo frames in the home]]></title>
      <description><![CDATA[HP has worked with Oath's Ryot Studio and media agency PHD to create an AR experience that lets users view and position virtual photo frames around their homes.]]></description>
      <pubDate>2018-05-03T13:09:04.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1463728</guid>
      <category><![CDATA[PHD]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/meet-puggerfly-threes-new-virtual-pet-data-mascot/1463069</link>
      <title><![CDATA[Meet the 'Puggerfly' Three's new virtual pet and data mascot]]></title>
      <description><![CDATA[For its latest campaign, Three UK along with Wieden & Kennedy London and The Mill introduce the Puggerfly, which is half-pug, half-butterfly, but 100% cute.]]></description>
      <pubDate>2018-04-25T13:50:00.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1463069</guid>
      <category><![CDATA[Mindshare]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/untapped-potential-ar-finally-ready-brands-truly-use/1462999</link>
      <title><![CDATA[The untapped potential of AR is finally ready for brands to truly use]]></title>
      <description><![CDATA[The time has come for augmented reality to move beyond bite-sized fun activations and towards everyday utility that consumers depend and rely on, finds a trends report released by Mindshare and Zappar.]]></description>
      <pubDate>2018-04-25T08:14:51.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1462999</guid>
      <category><![CDATA[Mindshare]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/snapchat-launches-shoppable-ar-lenses/1462521</link>
      <title><![CDATA[Snapchat launches shoppable AR Lenses]]></title>
      <description><![CDATA[Snapchat is now allowing advertisers to add a button to their Lens with which users can open a website, play a video or install an app, while staying within Snapchat.]]></description>
      <pubDate>2018-04-18T15:39:53.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1462521</guid>
      <category><![CDATA[Snapchat]]></category>
    </item>
    <item>
      <link>https://www.campaignlive.co.uk/article/vr-project-will-immerse-people-dementia-happy-summer-englands-world-cup-win/1461581</link>
      <title><![CDATA[This VR project will immerse people with dementia in the happy summer of England's World Cup win]]></title>
      <description><![CDATA[A creative collective led by Grey London and Thomas Thomas Films is developing a virtual-reality film set during the summer of England's 1966 World Cup victory to help people who are living with dementia and Alzheimer's.]]></description>
      <pubDate>2018-04-09T14:21:48.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1461581</guid>
      <category><![CDATA[Grey London]]></category>
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    <item>
      <link>https://www.campaignlive.co.uk/article/audio-ar-beginning-end-smartphones/1459482</link>
      <title><![CDATA[Audio AR: The beginning of the end for smartphones?]]></title>
      <description><![CDATA[While we may be a long way off from donning the Google Glass, perhaps a pair of smart informative sunglasses may not be so far off.]]></description>
      <pubDate>2018-03-14T12:44:06.0Z</pubDate>
      <guid>https://www.campaignlive.co.uk/article/1459482</guid>
      <category><![CDATA[AnalogFolk]]></category>
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